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Augmented reality is transforming how businesses connect with customers. Major brands like Sephora and IKEA are leading the charge with innovative solutions to drive conversions and increase customer satisfaction. These initiatives have proven to be incredibly beneficial during the pandemic and will continue to pioneer change in how we shop online. It’s not only the…

It wasn’t so long ago that augmented reality was a science fiction fantasy. While its (very) early iterations date back to the 1950s, AR, as we define it today, didn’t come into play until the 1990s, with Boeing’s Thomas P Caudell coining the term in 1990. From there, AR ToolKit was released with Adobe in…

How Augmented Reality is Changing Healthcare Augmented reality (AR) is revolutionizing a variety of industries. Manufacturing, marketing, and education are three industries that AR has impacted. However, one industry that many people don’t consider when looking at augmented reality in healthcare.  According to the Centres of Medicare & Medicaid Services (CMS), the healthcare industry was…

Today’s innovations are having a significant impact on product marketing strategies. Augmented reality (AR) is one such innovation that has emerged as a cutting-edge tool for brands to engage with customers. AR establishes a different digital experience that enhances the consumer-brand relationship and can be used in any area. These include such as personal computers,…

Augmented Reality and Customer Relationships: The Complete Guide Customers make a business.  No matter the product or service, customers are the blood that gives life to a company. If a business has no customers, it’s dead.  As such, every business should make customer relationships a top priority. This isn’t only about the quality of the…

How AR is Changing the Maintenance and Repair Business By prioritizing innovation that constantly employs procedures, the fourth industrial revolution has enabled organizations to achieve effective performance and precision. To keep on par with the competition, businesses must produce the highest quality product possible, with minimal downtime.  Fortunately, since the introduction of AR (Augmented Reality),…

Augmented Reality Communication: How It’s Changing Businesses Communication is one of the key aspects of any successful business. Whether it’s between a CEO and their employees, employees themselves, or the company and their customers, effective communication is critical to a business’ success.  Over the years, we’ve seen how communication has changed with the advent of…

Creating an Augmented Reality Poster: Mind-Blowing Ideas Augmented Reality has changed the world. There are some really incredible ways that AR is being incorporated into advertising for businesses, taking your advertising to a whole new level.  Augmented reality isn’t just a cool trick to use for games; it’s also a wonderful tool to use to…

What can Augmented Reality Be Used for in Tourism? In a world where tourism was halted for years, it can be difficult to decide where to go next. One way to do this is by seeing some of it before you even leave your home. And since we can now travel again, tourist attractions need…

What is Augmented Reality Communication  The world is changing, and businesses have more tools than ever to bring the employees and clients closer to each other. Augmented reality communication falls under that umbrella. Augmented reality communication is the use of AR as a medium for sharing information and connecting with an audience. AR communication is…