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Why Your Business Needs an Augmented Reality Strategy Technological advancements are altering the way we narrate stories and altering our perceptions of the world. The augmented reality (AR) phenomenon has evolved from sci-fi movies into real-world technologies. AR is becoming a part of our everyday lives as a result of recent breakthroughs in technology and…

Tips for Designing an Augmented Reality Logo Your business logo is a significant part of your brand identity, expressing ownership, professionalism, and values. The dynamic user expectations demand innovation in every aspect of business, including logos. An augmented reality logo is among the most innovative ways to do so.  Consumers will be most receptive to…

Are There Cons of Using Augmented Reality? Augmented reality is not all fun and games. While there are many advantages to using this new technology, there are also some downsides of using augmented reality that people need to be aware of before jumping in headfirst. Augmented reality can be dangerously distracting and plays a part…

What can Augmented Reality be Used for in Business?  Is your business ready for upcoming innovations like Augmented Reality? Businesses can use AR to create immersive customer experiences, elevate marketing and advertising, create user-friendly product demos, increase sales conversions, and minimize product returns. Augmented reality (AR) helps businesses redefine how customers see and interact with…

Augmented reality is among the most popular technological advancements today. Every industry wants to leverage AR to its benefit and increase customer engagement.  Using augmented reality in event management can help planners provide visitors with a more immersive and interactive experience. Around 87% of event organizers researched augmented reality solutions to give users a fun and…

Pros and Cons of Markerless Augmented Reality Augmented Reality has become increasingly popular in recent years. You may attribute this popularity to the solutions which allow people to experience products before they actually buy them.  In simple words, augmented reality is a technology that overlays virtual 3D objects in the real-world environment. It is a…

5 Brands Leveraging the Power of AR Technology has been evolving unbelievably fast; what once took ten years can now be done in just a few months. The best part about technology’s exponential growth is that people are adopting it in their daily lives and getting uncountable advantages. We have no idea where we will…

You’ve heard of augmented reality (AR) and no doubt you’ve heard of virtual reality (VR) but what do you know about mixed reality (MR)? Mixed Reality is one of the latest innovations in tech and will undoubtedly grow exponentially in the years to come. So, how can you get onboard early and start to capitalize…