Tips for Designing an Augmented Reality Logo
Your business logo is a significant part of your brand identity, expressing ownership, professionalism, and values. The dynamic user expectations demand innovation in every aspect of business, including logos. An augmented reality logo is among the most innovative ways to do so.
Consumers will be most receptive to a company’s brand identity, which is often ‘housed’ in a logo. Customers will know your brand if it has a distinct design, even if it changes over time as many businesses did during the COVID-19 pandemic.
This is why, regardless of how big or little your company is, having the appropriate logo design is critical. In fact, 50% of customers are more inclined to patronize a company with a well-known recognizable logo.
Integrating augmented reality with your company logo can do wonders for your business. It promotes nearly twice the amount of visual attention as a non-AR logo.
In this article, we will give you five tips for designing an augmented reality logo. However, before that, let us see why an augmented logo is great for your business.
Why Should You Use an Augmented Reality Logo for Your Business?
It takes customers at least five times of seeing a logo before they can remember it. On the other hand, augmented reality can boost retention by up to 70%. This means that even if buyers only view an augmented reality logo once, they are more likely to remember it than a traditional logo.
Additionally, as seen in the real-time market, augmented reality develops and boosts the likelihood of buyers thinking favorably about the business being promoted. AR is meant to delve deeper into the psychology of customers than traditional marketing methods. It gives you an edge over your competitors.
5 Tips for Designing an Augmented Reality Logo
You cannot simply design a random logo and use it as your brand image. A logo must represent the company’s values or motto. For that, it is important that the design is thought through.
Here are 5 tips that will help you design an augmented reality logo.
- Decide on the type of logo
- Choose the right color
- Use the right augmented reality logo maker application
- Use a catchy text
- Don’t rush to a design
Decide on the type of logo
Contrary to what most people might think, all logos are not the same. Using the right type can truly make your augmented reality logo stand out.
If your company has a long name, you should consider a lettermark logo. Simplify your design by condensing the company name into initials.
If you are a new company that needs to get your identity out there, a wordmark is a fantastic option. Using a pictorial mark is great if your business is an established one and you want to make a more emblematic logo.
Mascots are ideal for businesses that wish to foster a family-friendly environment by appealing to kids and their parents. A combination mark is a flexible option since it combines text with an emblem or character to enhance your brand.
Choose the right color
The appropriate logo hues can help you exhibit your company’s strengths and engage the right customers. As you may expect, the incorrect combination can have the opposite impact.
Moreover, colors are critical in merging virtual things with a real environment. Color schemes that are pleasing to the eye and boost user perception, which is critical in augmented reality.
Use the right augmented reality logo maker application
Designing an AR logo has never been easier, thanks to augmented reality logo maker applications. There are a plethora of options available in the market that help you design a logo in an average of three steps- choose a template, customize, and download!
Moreover, these applications also allow you to download a transparent version of your AR logo.
AR logo maker applications like brandcrowd offer the simplest way to create an AR logo if you are an AR company. With more than 55,000 designs to choose from, it delivers a stunning logo every time. You don’t need to worry about the logotype or the color scheme; brandcrowd has several customization and templates that you can use for your logo.
However, if you are not an AR company and still want your business to stand out, you can use software like Overlyapp. Such applications do not just help you integrate AR into your company logo, but they also let you add AR to any image that you want.
They do so by turning the desired image into a marker that you can combine with AR content. The audience can view the AR content by simply using a compatible AR mobile application.
Use a catchy slogan
Unless done correctly, a logo slogan can often distract from the logo itself. A slogan is a short statement that conveys more information about a service, product, or brand.
The most effective slogans either provide additional information about the goods or services being sold or elicit an emotional response. To avoid overcomplicating the logo’s appearance, make sure you use the correct font pairings. You do not want to draw attention away from your firm’s name.
Don’t rush to a design
Did you know that 60% of customers will shun a company whose logo they find strange, ugly, or repulsive? That is reason enough to not rush to an AR logo design. Using an AR logo design application is great. However, if you can afford it, hire a professional to do it for you. Professionals take an average of 10 to 20 days to design a logo, so you can be assured that the design isn’t hasty and truly represents your business.
Best Examples of Augmented Reality Logo
Apple’s AR logo, released in September 2020, is one of the finest examples of an augmented reality logo. It was designed specifically as an invite to their digital-only event on September 15, 2020.
The logo, which is made up of a slew of blue and white swirls, is rather mesmerizing as it pulsates and glistens before settling (quite satisfyingly) in the shape of ‘915.’ To create anticipation, a humorous logo was made.
Google ARCore Depth Lab app’s AR logo is another great example. The final design was selected from among 30 prototypes. The design, with its medium-blue color scheme, white gradient implying opacity, and background grids hinting at dimensions and a ‘prototype’ sense, is reminiscent of other Google AR apps.
Final Thoughts
That’s all for this article. Hopefully, the aforementioned tips will help you design a perfect augmented reality logo for your company.
The AR technology assists you in several stages of consumer engagement, acquisition, response processing, and inquiry generating. Given the significant investments made by IT behemoths in numerous AR-related projects and start-ups, we may conclude that augmented reality is here to stay, prosper, and connect.
While Google committed $1.4 billion to Magic Leap, Snapchat is prepared to spend $30-$40 million to acquire Israel’s Cimagine Media, an augmented reality start-up. Microsoft is also developing its own technology (Microsoft Hololens), while Facebook committed $2 billion to Oculus.
These massive investments demonstrate that the potential of augmented reality applications, including logos, is bright.